Sunday, March 1, 2009
Meet Penny Sansevieri - Book Marketing Expert
Before I had a published novel, I thought WOW!! once you're published that's it, you've got it made. Then I found out about Book Marketing. For me, this is harder than writing the novel and that wasn't easy. So I am extremely pleased to welcome Penny Sansevieri to my blog this month. We'll meet her today, then get information on her book and finally end by asking her questions. I'm sure we'll learn a great deal.
Penny C. Sansevieri, CEO and founder of Author
Marketing Experts, Inc., is a best-selling author and
internationally recognized book marketing and media
relations expert. Her company is one of the leaders in the
publishing industry and has developed some of the most
cutting-edge book marketing campaigns. Her company
researched, developed and implemented the first
comprehensive Internet publicity campaign called The
Virtual Author Tour™.
Penny began her career in the publicity, book marketing,
and literary field over 15 years ago. During that time she
has been an author, freelance writer, publicist, and
instructor. She has been instrumental in creating several
highly successful marketing and publicity campaigns for
author events and book launches.
Penny is also President and CEO of Author Marketing Experts, Inc. and has developed and implemented countless marketing and publicity strategies. She has worked with such high profile clients as world renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney Lacey, Fred and Kim Goldman, owners of If I Did It, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). Her firm has worked with numerous bestsellers including: Happy for No Reason, The Go-Giver, The Laws of Thinking and such high-profile books as: Chicken Soup for the American Idol Soul. Her clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, USA Today, The Wall Street Journal, Reader’s Digest, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others.
Penny's diverse background enables her to bring a multitude of talents to the table as well as a myriad of marketing techniques. Penny recently signed a three-book deal with a mainstream publisher: Morgan James Publishing, to rerelease From Book to Bestseller (January 2006) and Get Published Today (January 2006) as well as publish her latest book, Red Hot Internet Publicity (June 2007).
Penny’s innovative marketing strategies have been featured in Marketing Sherpa, Writer’s Digest Magazine, Book Marketing Update, The Publicity Hound, The San Diego Union Tribune, Working Writer Magazine, Vision Magazine, Writer’s Web, New Book Reviews, Romance Writers of America, RW of Europe and many more. She is also Editor for the e-newsletter "The Book Marketing Expert," which has a subscriber base in excess of 7,000.
Penny successfully marketed her first book, The Cliffhanger, which was released in 2000. After a strategic marketing campaign, it soared up the ranks at Amazon.com and held the #1 spot for three months. Her most recent book, Red Hot Internet Publicity, has been called “an indispensable guide to leveraging the Internet for success.”
You can visit her web site at www.amarketingexpert.com