Sunday, March 1, 2009

Meet Penny Sansevieri - Book Marketing Expert

Before I had a published novel, I thought WOW!! once you're published that's it, you've got it made. Then I found out about Book Marketing. For me, this is harder than writing the novel and that wasn't easy. So I am extremely pleased to welcome Penny Sansevieri to my blog this month. We'll meet her today, then get information on her book and finally end by asking her questions. I'm sure we'll learn a great deal.

Penny C. Sansevieri, CEO and founder of Author
Marketing Experts, Inc., is a best-selling author and
internationally recognized book marketing and media
relations expert. Her company is one of the leaders in the
publishing industry and has developed some of the most
cutting-edge book marketing campaigns. Her company
researched, developed and implemented the first
comprehensive Internet publicity campaign called The
Virtual Author Tour™.

Penny began her career in the publicity, book marketing,
and literary field over 15 years ago. During that time she
has been an author, freelance writer, publicist, and
instructor. She has been instrumental in creating several
highly successful marketing and publicity campaigns for
author events and book launches.

Penny is also President and CEO of Author Marketing Experts, Inc. and has developed and implemented countless marketing and publicity strategies. She has worked with such high profile clients as world renowned psychic and ghost buster, Jane Doherty, Barney Rosenzweig creator of Cagney Lacey, Fred and Kim Goldman, owners of If I Did It, Jac Flanders (of the original Fantastic Four) and Tammi Menendez, wife of Erik Menendez and the first eBay auction of a Princess Diana gown (lot “9” from Christie’s New York). Her firm has worked with numerous bestsellers including: Happy for No Reason, The Go-Giver, The Laws of Thinking and such high-profile books as: Chicken Soup for the American Idol Soul. Her clients have been featured on The View, CBS The Early Show, The Today Show, Entertainment Tonight, CNN, CNN Showbiz Tonight, National Public Radio, Something You Should Know, The Heloise Show and in Publishers Weekly, USA Today, The Wall Street Journal, Reader’s Digest, Essence Magazine, More Magazine, The Bridal Guide, Entertainment Weekly, MSNBC… and many others.

Penny's diverse background enables her to bring a multitude of talents to the table as well as a myriad of marketing techniques. Penny recently signed a three-book deal with a mainstream publisher: Morgan James Publishing, to rerelease From Book to Bestseller (January 2006) and Get Published Today (January 2006) as well as publish her latest book, Red Hot Internet Publicity (June 2007).

Penny’s innovative marketing strategies have been featured in Marketing Sherpa, Writer’s Digest Magazine, Book Marketing Update, The Publicity Hound, The San Diego Union Tribune, Working Writer Magazine, Vision Magazine, Writer’s Web, New Book Reviews, Romance Writers of America, RW of Europe and many more. She is also Editor for the e-newsletter "The Book Marketing Expert," which has a subscriber base in excess of 7,000.

Penny successfully marketed her first book, The Cliffhanger, which was released in 2000. After a strategic marketing campaign, it soared up the ranks at and held the #1 spot for three months. Her most recent book, Red Hot Internet Publicity, has been called “an indispensable guide to leveraging the Internet for success.”
You can visit her web site at


  1. Thank you for bringing such interesting information to us, Nancy.

    Penny, how I wish I could hire you for my books and for my company. I can dream. *sigh*

  2. Hey Vivian, thanks for your feedback. We work with authors in all stages of marketing, we also have free teleclasses on marketing. You can email to sign up!

    Thanks for hosting me! :)

  3. Hi Penny, welcome to the blog. You do such interesting work. Like Vivian I wish you were doing my publicity. I find it very difficult. Maybe we'll pick your brains and learn more this month.

  4. Penny is awesome. She's volunteered her time to workshop the past three years at the Muse Online Writers Conference. I never tire reading about her.

  5. Great piece, Nancy. And if I love Penny's new Red Hot Publicity as much as I love her newsletter, it will be read cover to cover.

    If you're wondering why the author of The Frugal Book Promoter would want to read someone else's book on book promotion, that's how we get smart. And no one book can ever do it all.

    BTW, Penny is an amazing expert on Twitter.

    Carolyn Howard-Johson
    Tweeting at

  6. Thanks for introducing us to Penny. She certainly sounds like she's had much personal success, lending the same to other writers.

    I'm looking forward to learning more about her.

  7. Wonderful info...great info on Penny...I'm looking forward to taking two of her marketing tele-classes.

    Donna McDine
    Marketing Manager

  8. Nancy, this is a wonderful and informative post.

    Having a subject like Penny helps though.

    Penny, your accomplishments are amazing as are your marketing tips.

    So glad you're on board Virtual Book Tours.


  9. Hey, silly me, I forgot to mention that Penny is giving Virtual Book Tours two teleclasses on marketing. The first is March 18th at 7pm EST and the second is March 19th at 7pm EST.

    Everyone is welcome to join in. The information to sign in is posted on my blog. I will post the information again this week and next week.

    It's sure to be jammed pack with great marketing advice and tips - make sure to sign up for it.


  10. Penny, you sound like an amzing woman. I look forward to learningmore about you.
    Nancy, thanks for sharing.

  11. Wow you are an amazing group! I can't tell you how flattered I am to be a part of this :) Thanks so much, I'm really honored. If I can answer any marketing question, don't hesitate to ask!

  12. Wow! Thanks for the visits. I'm thrilled to have Penny for a guest. You're right the guest does make the blog :)

    Karen thanks for the reminder. I want to take those classes. I need all the help I can get!

    Thanks everyone for coming by. I will have another post for Penny on the 10th.

  13. Hello! I'm newbie in Internet, can you give me some useful links? I know only about Yahoo [url=]Yahoo[/url] Yahoo

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